Creative & strategy · Singapore & Asia Pacific
The idea matters more than the camera
Great production of a weak idea is still a weak campaign. We’re the agency that develops the insight, the concept and the campaign — and then executes it in-house, so nothing gets lost between the deck and the screen.
Exhibit A: grandparents beat influencers
When Klook needed Gen Z to reconsider Singapore, the obvious play was influencers. Our strategy work found three insights that said otherwise: Gen Z trusts authenticity over polish, values shared experiences with family, and had quietly made senior citizens social media stars. The resulting campaign — real grandparent-grandchild pairs, reality-style, revenue-tracked — delivered7× engagement, +34% sales and 10× the ROI of previous influencer campaigns.
No amount of production quality produces that outcome. The insight does. That’s what you hire an agency for.
What the agency side does
- Consumer insight & research — who the audience is and what they’ll actually watch
- Campaign strategy — platform, format, talent and measurement decisions
- Creative development — concepts, scripts, treatments, formats
- Creative direction — one vision held from concept through post
- Content programmes — always-on editorial thinking, like our retained work for Frasers Property
Why in-house execution changes the economics
The traditional chain — brand → agency → production house → post house — bills margin at every link and dilutes the idea at every handover. Because we executeproduction,branded content anddocumentary in-house with a crew network across APAC, the person who conceived the idea is in the room when it's shot and cut. Better work, fewer handovers, more of the budget on screen.
Related case studies
National Geographic
Epic Food Journeys — National Geographic
A Webby Award-winning food series with Mark Wiens for Nat Geo — coming soon to Disney+.
Netflix / SBS Australia
Chefs Uncut — Asia’s First Chef Bio Series
An acclaimed original documentary series about Asia’s chefs, streaming on Netflix and SBS Australia.
Frasers Property
Frasers Property — Always-On Content Partner
Hundreds of on-brand videos a year across multiple brands, on a cost-effective retainer.
Klook
Klook — The Bucket List
7× engagement, +34% campaign sales and 10× ROI by casting grandparents instead of influencers.
FAQ
Are you an agency or a production company?
Both, deliberately. We develop strategy and creative like an agency, then execute in-house like a production company. You get one accountable partner from insight to final delivery — no idea lost in translation between an agency deck and a production brief.
Can you work alongside our existing agency?
Yes. We regularly work with 4A agencies and publishers — as production partner, creative collaborator or both. We’ve delivered work through BBDO, The Smalls and BBC StoryWorks. We’re comfortable in whichever seat the project needs.
What does the strategy phase actually produce?
Consumer insight, a creative platform, campaign concept, formats and distribution thinking — the decisions that determine results before a camera rolls. On Klook’s Bucket List, that phase produced the grandparents-not-influencers insight that drove 7× engagement and 10× ROI.
Do you only do video?
Video and sound are our core craft — including an award-winning audio series co-produced with Vice for Audible — plus the design work that surrounds campaigns: graphics, GIFs, web and poster design, as we deliver for Frasers Property on retainer.
Have a project in mind?
Tell us what you’re trying to achieve — we’ll come back with an approach, a timeline and a realistic budget.