Frasers Property — Always-On Content Partner

The challenge

A multinational property group needs a constant stream of content: internal training and communications, brand films, year-in-review videos, corporate videos, social content, GIFs, web and poster design — across multiple brands, all of it consistent, all of it on deadline. Procuring that project-by-project is slow and expensive.

The approach

We operate as Frasers Property’s retained creative team. One dedicated team that knows the brands inside out produces hundreds of videos and design assets every year on a cost-effective retainer — communicating the company’s vision, accomplishments and goals to stakeholders, investors and clients.

The results

Consistency at volume: reliable turnaround, a single accountable partner instead of a rotating cast of vendors, and creative that helps Frasers Property stand out in a fiercely competitive real estate market. This is the model for brands that need an always-on content engine rather than a one-off production.