Branded content · Singapore & Asia Pacific
Branded content that engages millions
We make the stories brands fund and audiences actually want: publisher-grade series for BBC StoryWorks, an award-winning campaign that beat influencer marketing 7-to-1, and branded storytelling across APAC — for brands directly and as production partner to agencies.
Ads interrupt. Branded content earns.
Your audience skips ads, scrolls past sponsored posts and distrusts influencers. What they don’t skip is a story they care about. Branded content is how brands borrow the power of entertainment — and it only works if the content is genuinely good enough to compete with everything else in the feed.
That’s a production-quality bar and a strategy bar. We work at both: our own documentary series streams on Netflix, and as production partner toThe Smalls we madeKlook’s Bucket List — a campaign built on real grandparent–grandchild pairs that hit 7× industry-average engagement, +34% campaign sales and a Drum Awards Gold.
Publisher-grade: our BBC StoryWorks work
BBC StoryWorks commissions branded series that must stand next to BBC editorial. We’ve delivered two: a global healthcare series forMitsui & Co. and an award-winning culture and tourism series for the Macao Government Tourism Office. If your brand story needs to hold up on the world’s most trusted platforms, that’s the standard we work to by default.
What we make
- Branded series — multi-episode storytelling for publisher platforms and owned channels
- Campaign content — social-first, creator-collaborative campaigns measured on results
- Branded documentaries — real stories with your brand’s fingerprints, not its logo slate
- Audio series — including an award-winning series co-produced with Vice for Audible
Whichever seat you need us in
If you don’t have the idea yet, we’ll develop it — consumer insight, creative development and campaign thinking are part of the engagement. Seecreative & strategy for that. And if you’re an agency that already has the idea, we’re glad to be the production partner who delivers it properly.
Related case studies
BBC StoryWorks / Mitsui & Co.
BBC StoryWorks × Mitsui & Co.
A global healthcare story series for BBC audiences, from sports science to space nutrition.
DBS Bank
DBS — Making Money Make Sense
A financial-education video series with over 5 million views for Singapore’s largest bank.
BBC StoryWorks / MGTO
BBC StoryWorks × Macao Tourism
An award-winning branded series for BBC audiences repositioning Macao beyond the day trip.
Klook (with The Smalls)
Klook — The Bucket List
Production partner to The Smalls on an award-winning campaign: 7× engagement, +34% sales, 10× ROI.
FAQ
What is branded content, and how is it different from advertising?
Branded content is storytelling a brand funds but an audience chooses to watch — series, films and campaigns that earn attention instead of interrupting it. Unlike ads, success is measured in watch time, engagement and brand affinity, not just impressions. Our BBC StoryWorks series and the Klook Bucket List campaign are branded content: the story works on its own, and the brand wins because of it.
Why choose branded content over a traditional ad campaign?
Because audiences — especially younger ones — actively avoid ads. The Bucket List campaign we produced for Klook and The Smalls delivered 7× the industry-average engagement, doubled watch times and 10× the ROI of their previous big-budget influencer campaigns, precisely because it didn’t feel like advertising.
Do you handle strategy as well as production?
We can do both, and we’re clear about which one a project needs. We develop concepts from scratch — our documentary series Chefs Uncut was our own format, picked up by Netflix. We also work as production partner to agencies who bring their own strategy, as we did with The Smalls on Klook. Tell us which you need.
Can you produce branded content for publisher platforms like BBC StoryWorks?
Yes. We’ve produced multiple series for BBC StoryWorks — for Mitsui & Co. and the Macao Government Tourism Office — meeting BBC editorial standards for craft and storytelling integrity. Publisher-grade branded content is one of our specialities.
What does branded content cost?
A single branded film typically starts around S$25,000; multi-film series and campaigns range higher depending on scale, markets and talent. We’ll always scope to your budget honestly — including telling you if branded content is the wrong tool for the job.
Have a project in mind?
Tell us what you’re trying to achieve — we’ll come back with an approach, a timeline and a realistic budget.