Case study · DBS Bank
DBS — Making Money Make Sense
A financial-education video series with over 5 million views for Singapore’s largest bank.
The challenge
DBS, Singapore’s largest bank, wanted to make financial education simple, engaging and relevant for social media audiences — starting with the topic most people scroll straight past: retirement planning.
The approach
The Smalls led the research and scripting. We handled the animation and post-production, keeping the tone light and relatable without dumbing down the substance. Financial literacy content only works if people choose to watch it; every execution decision was made with the feed in mind.
The results
The series reached over 5 million views and helped position DBS as a bank that cares about financial literacy — and knows how to speak to people the way they actually consume content today. Proof that “corporate video” and “content people want to watch” aren’t opposites.
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